Home staging, real estate photography effective marketing tools for homeowners

Selling a home in Orange County, or anywhere, you probably have a primary goal in mind. Sell the home for as much as you can in as little time possible.

Professional home staging and strong photography are two real estate marketing strategies that can help you achieve this goal.

Homeowners can go one of several routes in selling their home. For example, they can hire a real estate agent to guide them through the process. Or they can hire someone like Redux Realtors who does all that AND can advise on home staging, design and marketing.

Home staging expertise

Homes that are full of clutter or personal effects don’t show very well to prospective homebuyers. Neither do … let’s say “unique” color palettes or interior design styles.

The Los Angeles Times recently had a story about a high-end home in Beverly Hills that sat on the market for months. Finally, the homeowner brought in an expert who removed the clutter and personal effects, repainted in neutral colors and added some modern furnishings to complement the funkier pieces. The house went on to sell for $300,000 above list price, or $5.5 million.

Home staging is more than just arranging furniture. It requires an attention to detail and fashionable taste. And let’s face it, not everyone who’s selling their house possesses these two qualities. Even for those who do have a knack for home design, it still takes a lot of time. And time is a luxury for most people in Orange County.

That’s where someone like Redux Realtors comes in. We take average homes and make them extraordinary. By advising on things like color palette, the selection and arrangement of furniture as well as landscaping and curb appeal, we’ve helped dozens of clients sell their homes faster and often times for more money.

Strong real estate photography

In a separate article the Los Angeles Times wrote about a real estate photography study that Redfin did a few years back. Did you know a house priced in the $400,000 to $499,999 can fetch as much as $11,200 more just because the pictures included in the online listing are professionally done?

A beautifully decorated and landscaped home may show great in person, but keep in mind an increasing number of people search for homes online before they ever tour them in person. And when they see a listing with great pictures online, they get excited to tour the house because it looks really cool.

That opens them up more to the prospect of buying the home, especially if the person feels the house has all the right features.

We have relationships with excellent real estate photographers who capture your home in the best possible light. The right lighting and composition really makes a photo pop and make a strong first impression on a would-be homebuyer.