Articles tagged with: Real-Estate

Weekend open houses happening in Orange County, CA (Sept 3 + Sept 4)

Realtor Redux: An amenity-rich home needs a little freshening up

Realtor Redux: An amenity-rich home needs a little freshening up

Our job as Redux Realtors is to make every home we sell look extraordinary. We offer our home sellers advice on how to make their homes show their best to prospective buyers.

In our latest Realtor Redux project, we are working with a long time homeowner who now wants to move to the beach to be closer to family. Having lived in the home for 38 years, the move will be exciting but bittersweet.

We want to help this owner freshen up the home by giving it a more modern feeling. We will be working with of a budget of around $3,000 and must choose wisely on which features to update to ensure costs don’t grow too high while achieving maximum impact.

The home sits on a cul-de-sac in an HOA community that features a swimming pool, greenbelts and nearby walking trails. With award-winning schools also in near proximity, this property offers lots in terms of amenities.

Situated on an elevated lot, the new owners will enjoy peek-a-boo views of trees and city lights. Inside the house boasts impressive vaulted ceilings.

But the carpeting is worn and in need of replacement. The wall paper makes the interior look a bit tired. These will be the main areas we focus on in this Realtor Redux project.

As-is we estimate the house could list at no more than $680,000. But with a budget of less than $3,000 and our few choice improvements, we expect to be able to list this home for $699,000. If all goes according to budget the up-front investment will return an extra $16,000 on the sale.

Check back soon for an update on our progress!

Home staging, real estate photography effective marketing tools for homeowners

Home staging, real estate photography effective marketing tools for homeowners

Selling a home in Orange County, or anywhere, you probably have a primary goal in mind. Sell the home for as much as you can in as little time possible.

Professional home staging and strong photography are two real estate marketing strategies that can help you achieve this goal.

Homeowners can go one of several routes in selling their home. For example, they can hire a real estate agent to guide them through the process. Or they can hire someone like Redux Realtors who does all that AND can advise on home staging, design and marketing.

Home staging expertise

Homes that are full of clutter or personal effects don’t show very well to prospective homebuyers. Neither do … let’s say “unique” color palettes or interior design styles.

The Los Angeles Times recently had a story about a high-end home in Beverly Hills that sat on the market for months. Finally, the homeowner brought in an expert who removed the clutter and personal effects, repainted in neutral colors and added some modern furnishings to complement the funkier pieces. The house went on to sell for $300,000 above list price, or $5.5 million.

Home staging is more than just arranging furniture. It requires an attention to detail and fashionable taste. And let’s face it, not everyone who’s selling their house possesses these two qualities. Even for those who do have a knack for home design, it still takes a lot of time. And time is a luxury for most people in Orange County.

That’s where someone like Redux Realtors comes in. We take average homes and make them extraordinary. By advising on things like color palette, the selection and arrangement of furniture as well as landscaping and curb appeal, we’ve helped dozens of clients sell their homes faster and often times for more money.

Strong real estate photography

In a separate article the Los Angeles Times wrote about a real estate photography study that Redfin did a few years back. Did you know a house priced in the $400,000 to $499,999 can fetch as much as $11,200 more just because the pictures included in the online listing are professionally done?

A beautifully decorated and landscaped home may show great in person, but keep in mind an increasing number of people search for homes online before they ever tour them in person. And when they see a listing with great pictures online, they get excited to tour the house because it looks really cool.

That opens them up more to the prospect of buying the home, especially if the person feels the house has all the right features.

We have relationships with excellent real estate photographers who capture your home in the best possible light. The right lighting and composition really makes a photo pop and make a strong first impression on a would-be homebuyer.

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Company License #01272441

Company License #01272441

DRE #01189723 (Martina Bobbett)
DRE #01272441 (James Bobbett)