Realtor Redux: A 'Light' Redux in La Habra Brings in an Extra $60k

Realtor Redux: A 'Light' Redux in La Habra Brings in an Extra $60k

When we received a call to discuss the sale of a home in La Habra, it was right up our alley.

The seller was looking to sell his long-time family home and was very aware and direct about its need for a facelift. It had been advised, by another agent, that the seller spend upward of $60,000 to do a major renovation thereby increasing the potential asking price of the home.

When this was explained to us we offered a different approach.

Since the large scale and very expensive renovation suggested wasn’t going to fundamentally change the home – adding a bathroom or additional square footage for example – we advised the seller to think long and hard about spending so much money.

As the home was only 1,100 square feet and one bathroom, our opinion was that over-improving things like the kitchen for example may not yield a sufficient return on the investment.

SO, we suggested a light ‘redux’ that involved spending about $12,000 to improve the potential asking price by about $50,000.

In the end our budget allowed for a full interior re-paint, refinishing the original 1954 hardwood flooring along with changing various light fixtures, installing new kitchen and bathroom flooring and a new dishwasher.

Our investment did the trick!

Once completed Martina did a fantastic job beautifully staging the home. We complimented the prep and staging with professional photos and went on the market.

We sold the home within four days to a lovely young couple and sold the home for $10,000 over asking price, a FULL $60,000 over the original as-is price.

The seller was thrilled by the speed of the sale and the fact that not only did his investment pay off multiple times, but it essentially was fully paid for by the increase in our sales price.

Realtor Redux: 3 inspired buyers; $10k over-asking

Realtor Redux: 3 inspired buyers; $10k over-asking

We specialize in advising homeowners on strategic home improvements they can make to increase their net proceeds when they go to sell, so when a previous client reach out to us for help getting his home ready for market, we were ready for the task.

Our client acknowledged his property was in need of inspired improvement. We immediately got to work on the exterior, removing overgrown shrubbery and making wood repairs prior to a full exterior re-paint.

We took a paint brush to the interior walls and installed new carpets, select lighting, mirror and faucet replacements. To cap it off, we took on a deep cleaning of the home and windows.

We listed the freshly prepared home on a Thursday at noon time. COVID-19 restrictions mean we still cannot host public open houses are allowed, but in the next few days scheduled 25 private buyer showings.

We ended up with three inspired homebuyers who made offers. After careful review and consideration of multiple factors, our client selected a buyer escrow for $10,000 above our increased asking price (we raised the price $10,000 the day prior to going on the market).

In the end, the seller spent approximately $18,000 on improvements to prepare the home for the market. By our estimates, his investment easily resulted in 3x cash return on the sales price of the home.

The Redux method has been proven time and again to result in both a faster sale and a higher sales price. We are believers in putting in the effort up front to have a positive and more favorable outcome for the seller.

Realtor Redux: An Inspired Improvement in Tustin

Realtor Redux: An Inspired Improvement in Tustin

When a past client from nearly 10 years ago contacted us to assist with the sale of his home in Tustin, we were thrilled to be trusted and for his loyalty.

He acknowledged that the home could stand for a bit of inspired improvement, and Martina was just the person to coordinate our efforts and oversee those improvements.

Due to the seller’s out of state moving schedule, we started the redux on the exterior of the home beginning with major growth and shrub removal from the backyard.

This was an impactful change as the yard had become overgrown and neglected, the owner liked the way the prior growth provided privacy for him but we knew it needed to be cleaned up to best show the size of the yard, and to allow more light into the home.

The client was entirely open to our ideas and suggestions and the work proceeded. The entire exterior of the home was repainted as well, but prior to the paint termite and wood rot repairs were completed.

Once the client moved out of the home, we were able to finish the interior improvements within three weeks’ time, which included: interior paint, new carpet, select lighting, mirror and faucet replacements and a deep cleaning of the home and windows.

Once ready for customized staging, Martina completed that task beautifully and made the home both feel more welcoming and feel much more modern than its 1968 age would normally show.

We completed the Redux by hiring our professional photographer to take beautiful photo and to complete a Matterport virtual tour.

Will our inspired improvements be enough to inspire a buyer to make an offer? Check back with us for the outcome of this significant Redux.

Video: Fourth Quarter Real Estate Market Update

We wanted to share an update with homeowners like you on the current market conditions in your neighborhood.

Despite the challenges of coronavirus, and perhaps because of them, we've witnessed an unprecedented year for real estate 2020 driven by strong buyer demand. We've had multiple offers on many of our listings.

We endeavor to be experts in the presentation aspects of a home because it has been demonstrated time and again that key investments can trigger the attention of home buyers and produce higher returns in fewer days on market.


Company License #01272441

Company License #01272441

DRE #01189723 (Martina Bobbett)
DRE #01272441 (James Bobbett)